Learn how to increase average order value with targeted promotions, and use your store’s builtin shopping tools to create opportunities for customer engagement. Opportunities abound for you to leverage multiple sales channels, including social media, shopping sites, and marketplaces. Then, use Google tools to analyze traffic, optimize your content, plan your next campaign. Promotions Catalog Price Rules Multiple SKUs Shopping …


Custom Options

Custom options are an easy way to offer a selection of product variations that do not rely on attributes. The limitations are that you cannot track inventory based on any variation, and that a product with custom options cannot be used with a configurable, grouped, or bundle product. Custom options are a good solution if your inventory needs are simple. …



Cross-sells are similar to impulse purchases in the checkout line of a grocery store. Cross-sell products appear on the shopping cart page, just before the customer begins checkout. To set up cross-sell products: 1. In the Product Information panel on the left, click Cross-sells. 2. Click the Reset Filter button to list all the available products, or use the filters …



Up-sell products are items that your customer might prefer instead of the product currently viewed. An item offered as an up-sell might be of a higher quality, more popular, or have better profit margin. Up-sell products appear on the product page, under a heading such as, “You may also be interested in the following product(s).” To select up-sell products: 1. …


Related Products

Related products are meant to be purchased in addition to the item the customer is viewing. Simply click the checkbox of a product to place it in the shopping cart. The placement of the Related Products block varies according to theme and page layout. In the example below, it appears at the bottom of the Product View page. With a …



Every product in your catalog must be assigned to at least one category. Before you can add products to your catalog, you must first establish its basic category structure. A product cannot be saved until after it has been assigned to at least one category. To set up the product categories: 1. In the Product Information panel on the left, …



If your Magento installation has multiple websites, stores, or views, you can set the scope of a configuration setting, product, category, or attribute to apply to a specific website, store, or store view. To learn more, see: Websites, Stores & Views. To assign a product to a store view: 1. In the Product Information panel on the left, select Websites. …


Gift Options

Gift Options determine if customers have the option to add a gift message and to gift wrap the product during checkout. To configure gift options for the store, see: Gift Options Configuration. To set up gift options for a product: 1. On the Admin menu, select Catalog > Manage Products. Then, click to open the product in edit mode. 2. …



The Design page gives you the ability to apply a different theme to the product page, and make updates to the XML code that controls the page layout.


Recurring Profile

Recurring Profiles are most often used for subscriptions or products with installment payment plans. When such a product is purchased from your store, the customer is redirected to a thirdparty payment system. The customer enters into a recurring payment agreement to authorize the payment system to charge the customer account according to the recurring profile settings. When a customer purchases …