Custom Ratings

By default, customer can rate the quality, price, and value of a product. In addition, you can add your own custom ratings that relate to your products and customers. The average rating for each product appears in catalog lists and on the product page. To create your own ratings: 1. On the Admin menu, select Catalog > Reviews and Ratings …


Product Reviews

Product reviews help to build a sense of community, and are considered more credible than any advertising money can buy. In fact, some search engines give sites with product reviews a higher ranking than those without. For those who find your site by searching for a specific product, a product review is essentially the landing page of your store. Product …


Recently Viewed/Compared Products

The Recently Viewed and Recently Compared blocks usually appear in the right sidebar of a catalog page. The number of products listed in each block can be configured for each website, store, or store view. To configure Recently Viewed/Compared Products: 1. On the Admin menu, select System > Configuration. Then in the panel on the left under Catalog, select Catalog. …


Compare Products

The Compare Products block usually appears in the far right column, or sidebar of the category page, and can be used to generate a detailed, side-by-side comparison of two or more products. You can customize the report to include additional attributes or remove ones that you don’t want to include. Depending on the theme, the Add to Compare link can …


Product Relationships

An easy way to promote products throughout your catalog is to establish relationships between products. The options available are: Up-sell products, Related products, and Cross-sell products.


Gift Options

At checkout, customers are presented with the available gift options during the Shipping Method step of the process. If the customer chooses to add gift options, two groups of checkboxes appear: Gift Options for Entire Order and Gift Options for Individual Items. The Gift Options configuration determines if customers have the option to add a gift message for the complete …



A wishlist is a list of products that registered customers can share with friends or transfer to their shopping carts at a later date. When wishlists are enabled, the Add to Wishlist link appears on the category and product pages of your store. Depending on the theme, it might be a text link or a graphic image. Wishlist Workflow Shared …


Moderating Tags

After a customer submits a product tag, an administrator must approve the tag before it becomes visible in the store. After a tag has been approved, it can be used for other products without further approval. The remaining sections give you a snapshot of the tag activity, including which customers have used the tag, and products tagged by the store …


Products Tagged by Administrators

There’s no reason to wait for customers to tag products. The store administrator can apply new tags to products, and reuse existing tags. To add a new tag: 1. On the Admin menu, select Catalog >Tags > All Tags. 2. In the upper-right corner, click the Add New Tag button. Then, do the following: a. Enter the Tag Name. b. …



Tags are one-word descriptors that are used as keywords for your catalog. Tags can be assigned to products by registered customers who are logged in, and also by guests. Tags help customers organize and remember the products that they have seen, offer quick navigation, and help search engines index your store. The tags that customers assign to a product appear …