engine-optimization

Configuring URL Rewrites

URL rewrites make it possible to make “search engine friendly” URLs by adjusting the format
and content. Initially, all Magento URLs include a file called “index.php” that resides in the
root folder. By default, the file name appears in the URL just after the name of the root folder.
When Web Server Rewrites are enabled, the system rewrites the URL to omit “index.php.” The
rewrite has no impact on performance or site rank, and is more of a usability issue than
anything else.
http://www.yourdomain.com/magento/index.php/storeview/url-identifier
URL without Web Server Rewrite
http://www.yourdomain.com/magento/storeview/url-identifier
URL with Web Server Rewrite

To enable URL rewrites:

1. On the Admin menu, select System > Configuration. Then in the panel on the left under
General, select Web.
2. Click to expand the Search Engine Optimization section.

3. Set Use Web Server Rewrites to “Yes.”
4. When complete, click the Save Config button.

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