Content Pages

All content can be viewed in terms of its shelf life, just as any product in a store. Did you know
that the shelf life of social media content is less than twenty-four hours? The potential shelf life
of the content you create can help you decide where to invest your resources.
Content with a long shelf life is sometimes referred to as evergreen content1. Examples of
evergreen content include customer success stories, “how to” instructions, and Frequently
Asked Questions (FAQ.) Other content is perishable by nature, such as events, industry news,
and press releases. Make sure that your site has quality content of both types, so it becomes a
resource to your customers. Topics in this chapter include:

  • Core Content
  • Default Pages
  • Creating a Page
  • Using the Editor
  • Inserting Links
  • Inserting Images
  • Adding a Widget
  • Media Storage

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