universal-analytics

Google Universal Analytics

Google Universal Analytics gives you the ability to define additional custom dimensions and
metrics for tracking. Universal Analytics supports offline and mobile app interactions, and
includes access to ongoing updates.
Process Overview:
Step 1: Sign Up or Upgrade to Google Universal Analytics
Step 2: Complete the Magento Configuration

Step 1: Sign Up or Upgrade to Google Universal Analytics

Do one of the following:

  • Sign up for a new Google Universal Analytics account.
  • Upgrade your classic Google Analytics account to Universal Analytics.

During the first part of the upgrade process, your existing account properties and tracking
code are converted to the Universal Analytics format, but your data and settings are
preserved. In the second part of the process, your tracking code is converted to the Universal
Analytics format.
Before beginning the upgrade, visit the Universal Analytics Upgrade Center, and read the
Upgrade Guide. Take note of the Important Considerations section at the bottom of the
page.

Step 2: Complete the Magento Configuration

1. Return to your store, and log in to the Admin. Then on the Admin menu, select System >
Configuration.
2. In the panel on the left, under Sales, select Google API.
3. Click to expand the Google Analytics section, and do the following:
a. Set Enable to “Yes.”
b. Set Account type to “Universal Analytics.” Then, enter your Universal Analytics Account
Number.
c. To anonymize part of your visitor’s IP address before it is sent to Google, set Enable IP
Anonymization to “Yes.”
According to Google, anonymizing IP addresses can reduce the accuracy of geographic data in
the Analytics report.

4. When complete, click the Save Config button.

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