Loyalty & Advocacy
Give customers a direct connection to your brand by allowing them to create customer accounts
where they can see their purchase history, wishlist, and newsletter subscriptions. Use product
ratings and reviews to give new customers objective product opinions and promote a sense of
community. These features turn customer satisfaction into one of the most powerful and costefficient
marketing tools at your disposal.
Knowing what’s of interest on your site is crucial to maximize your marketing budget. Use this
information to determine what you should cross- and up-sell to loyal customers, or which products to
put on sale.
Opening an account provides customers with a personalized shopping experience that they can share
with their friends. Customers can save their shopping preferences, and manage their own store billing
and shipping information.
Customers who share their wishlists with family and friends make a powerful endorsement of your
brand. Customers create these personalized lists from products they choose. When shared by email
or RSS feed, these simple lists become powerful advocacy tools.
Reviews & Ratings
Product reviews give your customers a way to engage with your brand while fostering a sense of
community. You can curate your reviews with tools to help you edit and approve comments for
inappropriate content before they go live.