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Managing Email Templates

Email templates define the layout, content, and formatting of automated messages sent from
your store. They are called transactional emails1 because each one is associated with a
specific type of transaction, or event.
Magento includes a set of responsive email templates that are triggered by a variety of events
that take place during the operation of your store. Each template is optimized for any screen
size, and can be viewed from the desktop, as well as on tablets and smartphones. You will find
a variety of prepared email templates related to customer activities, sales, product alerts,
admin actions, and system messages that you can customize to reflect your brand. Topics in
this chapter include:

  • Supported Email Clients
  • Template Layout and Styles
  • Preparing Your Email Logo
  • Magento Upgrades
  • Updating Default Templates
  • Creating Custom Templates
  • Email Header
  • Email Footer
  • Email Body
  • Email Template Configuration
  • Email Template Reference

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