Minimum Advertised Price
Merchants are sometimes prohibited from displaying a price that is lower than the
manufacturer’s suggested retail price (MSRP). Magento’s Minimum Advertised Price (MAP)
gives you the ability to remain in compliance with the manufacturer’s requirements while
offering your customers a better price. Because requirements differ from one manufacturer to
another, you can configure your store to prevent the display of your actual price on pages where
it is not allowed to appear according to the terms of the manufacturer.