Newsletter Configuration

The first step in creating newsletters is to configure the newsletter settings for your site. You
can require customers to confirm the registration by clicking a confirmation link sent by email.
This technique is called double opt-in1, because customers must confirm twice that they
want to receive a newsletter. This method reduces the number of customers that might
otherwise consider your newsletter as spam.

To configure subscription options:

1. On the Admin menu, select System > Configuration. Then in the panel on the left under
Customers, select Newsletter.
2. Click to expand the Subscription Options section. Then, do the following:

a. Confirm the email templates and senders of the following email messages sent to

  • Success email
  • Confirmation email
  • Unsubscription email

b. To require people to double-opt in to confirm their subscription, set Need to Confirm to
c. To allow people who do not have an account with your store to subscribe to the newsletter,
set Allow Guest Subscriptions to “Yes.”
d. When complete, click the Save Config button.

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