Before sending a newsletter, create a newsletter template. You can create and save as many of
these as required for any situation, from an annual holiday newsletter to a weekly product
To create a newsletter template:
1. On the Admin menu, select Newsletter > Newsletter Templates. The page lists the available
newsletter templates. You can edit an existing template or create a new one.
2. To add a new template, click the Add New Template button. Then, do the following:
a. In the Template Name field, specify a unique and indicative name for this template. This
value is not visible for customers.
b. In the Template Subject field, specify the subject of the email to be sent to your
c. In the Sender Name and Sender Email fields, specify the name and email of the sender of
the email to be sent to your customers.
d. In the Template Content field, use the WYSIWYG editor to compose the body of the email.
Note that this field is pre-filled with tags showing an unsubscribe link in the email. We
recommend that you do not remove this link so that all emails that are sent enable your
customers to unsubscribe from the newsletter.
e. Click Preview Template, to display the content with the formatting as it will be viewed by
3. When complete, click the Save Template button.
After you have saved a template, a Save As button appears when you edit this template. You
can use the Save As button, so you can make changes and save it as a new template, without
affecting the original. This can save you time because you will not need to re-enter all the
template information in order to create a new template. If you already have an existing
template that is similar to the new template, simply edit the fields that you require, and then
use the Save As button to create a new template.