Setting Up RSS Feeds

RSS (Really Simple Syndication) is an XML-based data format that is used to distribute
information online. Your customers can subscribe to your RSS feeds and be notified of new
products and promotions. RSS Feeds can also be used to publish your product information to
shopping aggregation sites, and can also be included in newsletters.
When RSS feeds are enabled, any additions to products, specials, categories, and coupons in
your store are automatically sent to the subscribers of each feed. A link to all the RSS feeds that
you publish is in the footer of your store.
The software that is used to read an RSS feed is called a feed reader1, and allows people to
subscribe to headlines, blogs, podcasts, and much more. Google Reader is one of the many feed
readers which are available online for free.

To set up RSS feeds for your store:

1. From the Admin menu, select System > Configuration.
2. In the upper-right corner, set Current Configuration Scope to the store view where you want
the feeds to be available.
3. In the panel on the left, under Catalog, select RSS Feeds.

4. In the Rss Config section, set Enable RSS to “Enable.” Then, in each section below, set the
feeds that you want to activate to “Enable.”
a. In the Wishlist section, set Enable RSS to “Enable.”
b. In the Catalog section, set any, or all, of the following feeds to “Enable.”

  • New Products
  • Special Products
  • Coupons/Discounts
  • Tags Products
  • Top Level Category
  • Top Level Category

c. In the Order section, set Customer Order Status Notification to “Enable.”
5. When complete, click the Save Config button.

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