The shopping cart is positioned at the end of the path to purchase, at the intersection of “Buy”
and “Abandon” It is perhaps, the most important page in the store. The cart is where the order
total is calculated, along with discount coupons and estimated shipping and tax. It’s a great
place to show your trust badges and seals, and an ideal opportunity to offer one last item. You
can choose the items to be offered as a cross-sell impulse purchase whenever a specific item
appears in the cart.