Storefront Search Tools

Research shows that people who use search are more likely to make a purchase than those who
rely on navigation alone. In fact, according to some studies, people who use search are nearly
twice as likely to make a purchase.
Magento Community Edition has a powerful search engine that you can use as is, or enhance
to make even more effective. In this chapter, we will examine the search tools that are available
to your customers while shopping in your store. In addition, Magento’s layered navigation
gives your customers the ability to filter product options by price, manufacturer, or any other
criteria to reduce the time it takes to make a purchase. Topics include:

  • Quick Search
  • Advanced Search
  • Search Results
  • Popular Search Terms
  • Search Configuration

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